PyData Amsterdam 2024

Felipe Moraes

I am a machine learning scientist at Booking.com working on personalized discounts under budget constraints.
I have a PhD in Computer Science from the Delft University of Technology. During my PhD, I interned as an applied scientist at Amazon Alexa Shopping, where I worked on finding proxies for what customers find relevant when comparing products during their search shopping journey in order to empower Amazon recommendation systems. Before that I obtained a BSc and MSc in Computer Science from the Federal University of Minas Gerais, visited research labs at NYU and the University of Quebec, and worked as a software engineer intern in a news recommendation system start up.

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Sessions

09-18
15:30
90min
Uplift Modeling for Marketing Personalization in Practice
Matteo Romeo, Hugo Manuel Proenca, Felipe Moraes

Are you a machine learning enthusiast looking to dive into the fascinating world of uplift modeling? Do you want to leverage advanced techniques to personalize user experiences and drive business outcomes? Join us for a dynamic session where we transform complex concepts into practical insights you can apply immediately!

Uplift modeling is a cutting-edge approach that goes beyond traditional predictive modeling by estimating the causal effects of treatments on individuals. This makes it the to go framework for personalized marketing, customer retention, and beyond. Our tutorial is designed to provide you with a practical understanding of uplift modeling, complete with real-world Python examples.

Rokin Room - OBA Oosterdok