Narmin Gulmammadova
I’m a Data Scientist with 5 years of experience at Booking.com. My academic background is in Applied Mathematics. Prior to joining Booking.com, I worked in the telecommunications industry for 3 years.
Outside of work, I’m passionate about traveling and exploring new cultures with my family. Additionally, I enjoy playing tennis with my son – it's our favourite way to stay active and have fun together.
I’m excited to be a part of the PyData community and look forward to connecting with fellow data enthusiasts!
Sessions
Are you a data scientist thinking about the efficacy of digital marketing channels and the link between marketing and a customer’s decision to buy? Or, do you wonder about language models and their application to other sequence modelling tasks? This talk will introduce the field of marketing attribution modelling and show that language/sequence models (like attention-based RNNs) can be modified to function as flexible attribution models. In the course of the talk, we will use our work at Booking.com to illustrate the challenges involved in such re-purposing of language models to attribution, esp. in the evaluation of these models in the absence of “ground truth” signals.